The story of NAIT
Once upon a time, in the early days of 2020, a journey began— a journey filled with hope, dreams, and the determination to make a difference. This journey was undertaken not just by a brand but by a community, a family of like-minded souls who believed in the power of change.
As we embarked on this path, we could feel the beating hearts of our community members resonating with the same aspirations—to create something special, something that would not only define us but elevate us.
And we did.
We achieved great success, accomplishing milestones that filled our hearts with joy and our spirits with pride. But in the midst of this success, we realized that we could do more, we could be better.
So, we took a step back, a short pause, not to rest on our laurels, but to prepare for something greater and brighter for our beloved community.
And now, in the year 2023, we stand before you, ready to introduce the perfected evolution of our brand—a transformation that takes us in a new direction, one that is firmly rooted in our commitment to natural-oriented products. Our focus is on crafting items that are not only safe for you but also gentle on the environment that we all cherish.
With this transformation comes the promise of extra limited collections, each a masterpiece in its own right. These collections are designed to capture the essence of "Once upon a time" fairytales—a feeling of enchantment and wonder that every woman deserves to experience when our products touch her skin.
To our cherished community, to our fellow #naitlovers, we invite you to embark on this new chapter with us. It's a journey of love and evolution, a journey that we take with you, our guiding stars.
From NAIT with LOVE,
Our Mision: Embrace. Empower. Evolve.
- Embrace the Power Within:
We believe that every woman possesses unique talents and potential. Our journey begins with nurturing and celebrating every night.
- Elevating Horizons:
We reject hierarchy in favor of collaboration. Our brand stands horizontal, empowering everyone to contribute, learn, and grow, fostering an environment where talents are set free.
- Crafting with Love:
We take pride in local production and honor the women whose hands shape our creations. Every piece tells a story of dedication, skill, and craftsmanship.
- Quality over Quantity:
We stand against the tide of fast fashion. Our commitment is to create enduring products that stand the test of time, minimizing waste and maximizing value.
- Amplifying Voices:
We value the voices of our team and community. Listening is at the core of our decision-making process, ensuring that every perspective is heard and considered.
- Celebrate Individuality:
We believe in the freedom to express oneself through style. Your night wardrobe is a canvas; paint it as you wish.
- Home Is Where the Heart Is:
We understand that home isn't just a place; it's a feeling. Luxurious loungewear, delicious meals, fresh linens, hand-picked flowers, and cherished friends at the table can turn any space into a sanctuary.
- Love, the Essence of Creation:
We hold an unwavering belief that beautiful things are born from boundless love – love for life, our planet, and our cherished relationships. Our creations are a testament to this love.
- Love Self, Love Others:
We know that loving others begins with loving oneself. Our commitment to self-love and empowerment is a driving force, empowering everyone we touch to share love with the world.
The story behind the story
In the heart of a small village in North Romania, there lived a little girl named Alexandra. She was a force to be reckoned with—elegant, determined, and a visionary in every sense of the word. Alexandra's journey to creating "Nait," a luxury pijama brand for women, was a story of empowerment, style, and a deep commitment to making a difference.
Alexandra's fascination with fashion began at a young age. Growing up, she would often watch her mother, a seamstress, create stunning dresses that seemed to dance with life. These childhood memories left an indelible mark on Alexandra's heart, sparking her love for fashion and craftsmanship she even he raised money to buy a home sewing machine. Alexandra together with her partner Tudor, created a textile production line, without knowledge in the field, only with a lot of passion in heart and mind.
Alexandra has a degree in European Studies and Law and Tudor has a degree in Business and Art.
They entered the world of fashion and production and they quickly realized the industry's impact on the environment and the exploitation of labor in many parts of the world. This revelation prompted they to reconsider their path in fashion. Alexandra dreamt of creating a brand that celebrated the elegance of women while adhering to the principles of sustainability and ethical production. Together they created a team of talented seamstresses with over 30 years of experience.
Driven by her vision, Alexandra embarked on a journey to create "Nait," a luxury pajama brand that would empower women to feel confident, comfortable, and beautiful, both inside and out. She believed that a woman should never have to compromise between style and sustainability.
The foundation of Nait was built on three pillars: luxury, empowerment, and sustainability. Alexandra meticulously sourced the finest materials, such as organic silk and natural cotton fabrics, to ensure unparalleled comfort and elegance. She collaborated with skilled artisans, many of whom were women, to create exquisite designs that celebrated femininity and grace.
Nait's pajama sets are a work of art, adorned with delicate accessories and embroidered details that told a story of craftsmanship and love. Each piece is a testament to our team commitment to quality, beauty, and sustainability. Women who wore Nait pajamas felt like royalty, draped in the softest fabrics and the finest designs.
But Nait was more than just a luxury brand; it was a platform for empowerment. Alexandra believed in the power of women, and she made it her mission to support and uplift them. She partnered with women's organizations, providing opportunities for skill development and economic independence. Nait was a brand where women could support other women simply by wearing its creations.
As Nait gained recognition, women from all walks of life embraced the brand. It became a symbol of confidence, strength, and elegance. Women wore Nait pajamas not just to feel comfortable at night but to feel empowered and beautiful in their own skin.
Alexandra and Tudor's journey was marked by dedication, late nights, and unwavering determination. They faced challenges and setbacks, but they belief in the power of their brand kept them moving forward. they knew that Nait was more than just a fashion label; it was a movement, a celebration of women, and a commitment to a sustainable future.
Today, Nait continues to shine as a beacon of luxury, empowerment, and sustainability. Women all over the world slip into their Nait pijamas, feeling not only the softness of the fabric but also the strength of their convictions. They know that Alexandra's dream has become a reality, and Nait represents the embodiment of luxury, empowerment, and the limitless potential of women.
MEET THE FOUNDER